How do I read the data in our Metrics section?

In the Insights >> Metrics area of the Foursixty Dashboard, you can see some click metrics that correspond to specific events surrounding your Shoppable Galleries. Below is a brief description of what each metric in our 'Metrics' tab represents.


DETAIL/PHOTO CLICKS: This is the total number of times that all photos were clicked to reveal the pop-up box.

SHOP/LINK CLICKS: This is the total number of times any SHOP NOW button (or equivalent) was clicked and directed a customer to a point of sale product page. 

PRODUCT PAGE CLICKS: This is the total number of times Foursixty photos were clicked in your product page galleries.

CART ADDS: This represents the number of times customers click on the ADD TO CART button was clicked within the Foursixty modal.