How do I track Foursixty engagement in Google Analytics?

Discover where to view Foursixity engagement data in your Google Analytics account.

All of our tracking is done through Google Analytics. Each shoppable gallery has Google Analytics events built-in so as long as you have Google Analytics embedded on pages that Foursixty galleries are embedded on, you will be able to track every click that happens. 

Tracking Activity

To see traffic coming in from your Foursixty gallery, go to Acquisitions --> All Traffic --> Source/Medium OR Referral.

460.io as a Source/Medium



460.io as a Referral Source




Tracking Foursixty Behavioural Events

Each click in your gallery is tracked by Google Analytics as an "Event". To see all your events go to the "Behaviour" section. From there, click Events --> Overview --> Top Events



Here's a description of each Foursixty GA Event:

Foursixty_DetailClick 
This event represents a user expanding a thumbnail in a Foursixty gallery i.e. When someone clicks on a photo.

Foursixty_ShopClick   
This event represents a user clicking on a link in a Foursixty pop-up window to go to a product page. i.e. When someone clicks on a photo, and then proceeds to click the shop link.

Foursixty_NextPage
This event represents a user loading more content within a gallery i.e. When some clicks a + button or when new content is loaded in a gallery. 

POS_Foursixty_DetailClick
This event represents a user expanding a thumbnail in a Foursixty gallery. However, this event is specifically for PDP (point of sale) galleries. i.e. When people engage with the Foursixty galleries that are in your product pages.

POS_Foursixty_ShopClick 
This event represents a user clicking on a link in a Foursixty pop-up window to go to a product page. However, this event is specifically for PDP galleries. i.e. When people engage with the Foursixty galleries that are in your product pages and then click shop links contained within them.

POS_Foursixty_NextPage 
This event represents a user loading more content within a product page gallery i.e. When new content is loaded in a  point of sale gallery.

Events Specific to Shopify Users

Foursixty_AddToCart_Opened 
This event represents someone expanding a photo, and then clicking the Add To Cart button.

Foursixty_AddToCart_ItemAdded 
For someone who has clicked the add to cart button, the event represents someone who actually added that item to their cart.

Foursixty_AddToCart_Cancelled  
Someone clicked Add To Cart, but then did not proceed to add to the item to their cart.

Foursixty_ContinueClicked  
Someone who added an item to their cart, and then clicked continue shopping after the item was added to their cart.

POS_Foursixty_AddToCart_Opened 
This event represents someone expanding a photo, and then clicking the Add To Cart button within a point of sale Foursixty gallery.

POS_Foursixty_AddToCart_ItemAdded 
For someone who has clicked the add to cart button, the event represents someone who actually added that item to their cart within a point of sale Foursixty gallery.

POS_Foursixty_AddToCart_Cancelled
Someone clicked Add To  Cart,  but then did not proceed to add to the item to their cart from a Foursixty point of sale gallery.

POS_Foursixty_ContinueClicked 
Someone who added an item to their cart, and then clicked continue shopping after the item was added to their cart in a Foursixty point of sale gallery.