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Create a Curated (Static) Gallery for Email Campaigns

Integrate curated static shoppable Instagram and UGC content into your emails and newsletters.

The Foursixty Dashboard has an email embed code generator that you can use to add shoppable images from Foursixty into any email campaign.

  1. At the top-right of the Foursixty Dashboard, click on EMAIL to start the embed code creation. (Inside the Shopify App, this is under Menu >> Email Campaigns)

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  2. Give your email a unique campaign a name (cannot use a name that has been used previously).

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  3. This will trigger the gallery types selector. Ensure the "Curated gallery" option is selected, then click the "Next: choose a layout" button to continue.
    1. Before you click the next button, you can also click "Show advanced analytics options" if you want to add additional tracking UTMs, etc. to your email gallery.

      PLEASE NOTE: If you are on the Complete Plus plan and you are looking to make Dynamic galleries instead, please see this guide.

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  4. Now select the type of grid that you want to display in your curated galleries.
    Multiple layouts are available and preview on the right side of the screen.
    When you have selected your layout and the spacing that you want between images, click the "Next: pick your posts" button to continue.

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  5. Next, the posts/images in your feed will show so you can select the ones that you want to display. This will include from all available sources (your own content, UGC, etc.).

    If the image has a product tagged, they will show a tag in the top-right corner, making it easier to see which images can help you convert sales.
    Click on each image that you want to be included in your email gallery, then click the "Next: select links" button to continue.

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  6. If you only have single product tags on your selected images, then you can skip this step.
    If you have multiple product tags on any of the images that you select, the first product tag is selected by default.
    You can switch this product tag and select a different one (as email galleries are limited to one link per image).

    To switch your tag, under the image(s) that has multiple links, there will be a Change Link option under the corresponding image.
    Click that and it will show all the links tagged to the post in the Foursixty Dashboard, allowing you to select the product link that you want and it will lock it in.

    Afterwards, click on the "Next: get your code" button when you are ready to move to the next step.

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  7. Now you will see a summary of the gallery that you are looking to create, plus a preview of how it should look on the right-side.

    Confirm everything looks correct, then  click on the "Finalize and get code" button to create your gallery's embed code which would need to be copied into a code or HTML text block of your respective newsletter template.

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If you encounter any difficulties with this process or have any other questions, please reach out to us here!